Logitech

February 25, 2010 by Chris · Leave a Comment 

Logitech signage

Challenge:

Logitech had made a significant investment to sponsor the NHL’s San Jose Sharks. While this sponsorship provided quality assets, Logitech was not fully capitalizing upon this program or activating it effectively. The bottom line was that Logitech had bought too big of a sponsorship for its needs and was not getting the most out its investment.

Solution

Sports Strategies was brought on board to evaluate this sponsorship, recommend areas to improve and execute a new activation plan. We immediately developed and launched a plan to fully leverage this sponsorship with improvements including:

  • Re-designing signage to increase visibility on TV broadcasts
  • Created value-added consumer promotion offering free tickets with Logitech purchase
  • Developed account-specific programs to leverage key retailers
  • Incorporated Logitech products in to arena operations, press area and media broadcast booths
  • Initiated hockey-themed employee recognition program using Sharks assets as rewards
  • Re-negotiated contract to reduce investment and secure desired assets for moving forward

Results

Sports Strategies dramatically increased Logitech’s return on investment for this sponsorship. Our involvement now provided consumer, trade and employee programs that allowed this sponsorship to deliver results that had not been achieved before. Additionally, we were able to re-negotiate Logitech’s sponsorship contract moving forward and deliver a well structured and fairly priced program that suited their needs.

Warner Home Video

February 25, 2010 by Chris · Leave a Comment 

Challenge

Thousands of movies hit the home video market every year. While some are extremely popular and sell over a million copies, others struggle mightily to make an impact. Warner Home Video’s MVP 2 was one of those challenged titles that needed help cutting through the Read more

Universal Pictures

February 25, 2010 by Chris · Leave a Comment 

Catch Me If You Can jumbotron

Challenge:

After a successful run in theatres, Stephen Spielberg’s movie Catch Me If You Can was releasing on video. Wanting to keep the momentum going, Universal Studios was looking for a promotion that it could execute on the May 12 release date while helping drive visibility and sales for this title.

Solution

Capitalizing upon the “Catch” and “Steal” themes of the movie, Sports Strategies created Catch Me If You Can Nights with 13 Major League and Minor League Baseball teams playing in key markets. In order to help create a buzz, all of these events were scheduled to run concurrently on the May 12th release date for the video. Sponsorships with targeted teams and radio cross-promotions loaded the bases with elements such as:

  • Pre-promotion supporting video release
  • On-field “Catch Me If You Can” pop-up contest
  • Radio promotions offering consumer entry in pop-up contest and DVD giveaways
  • Movie trailers and themed features on stadium video board (Catch of the Night, Caught in the Act crowd feature, DVD giveaway with stolen base, etc.)
  • Hospitality to host retail customers

Results

Catch Me If You Can’s baseball promotion was a hit on many levels. For a relatively minimal cost, we were able to deliver a campaign that leveraged an association with Major League Baseball, impacted targeted consumers who were actively spending money on family entertainment and effectively showcased the title to retail customers. This program helped Catch Me If You Can top the charts as the #1 selling DVD for its release week.